因为斯通给Dior的一封信
Dear Dior,
As a Chinese consumer of Dior, I am very disappointed with Dior’s spokesperson, Ms. Sharon Stone’s comments to the Sichuan earthquake recently, as she takes this heavy lost of lives and a humanitarian disaster as a "Karma" for Chinese people’s "wrong deeds". This kind of remarks deeply hurt Chinese people’s feeling and are totally unacceptable. I’ve been using Dior’s cosmetic and skincare products for years and your makeup foundations and the Dior Snow line have been
my favorites, however, I’m gonna boycott Dior’s product from now on until you terminate the Capture Totale endorsement with Ms. Stone, and that’s because:
1, Ms. Stone shows no basic sympathy to Chinese people’s lives and feeling under a circumstance like this and it would definitely do harm to Dior’s brand image.
2, Talking about Dior’s brand image, the Capture Totale line’s target clientele should be women who are mature, intelligent and beautiful, but I could see nothing mature, intelligent or beautiful in Ms. Stone’s comments.
3, Yes, people just have the right to believe what they think is right. BUT It is totally unprofessional to be a spokesperson for a brand like Dior to talk about a disaster like this in public for Ms.Stone.
And I believe that I’m not alone in this, actually, many of my friends have decided to boycott Dior’s product after this happened. However, I believe that Mr. Stone’s comments do not necessarily represent Dior’s point of view and Dior does care about Chinese consumers’ feeling and cherish the Chinese market. So isn’t this a time for Dior to consider
whether it really needs a spokesperson like Ms. Sharon Stone or not. I’ll be waiting for your final decision and hopefully I would be able to walk into a department store and come to a Dior counter in the near future without the angry and disappointed feeling I’m having right now.
Sincerely,
Mariah
亲爱的dior，
作为在中国的一名dior消费者，我对贵品牌代言人莎朗斯通女士最近对四川地震的言论深表失望。因为她把生命的重大损失和人道主义的灾难当作中国人“错误做法”的“因果报应”。这种言论深深的伤害了中国人的感情，并且是完全不可接受的。
我使用dior的美容产品已经好几年了，你们的底妆和dior snow的产品线都是我最喜欢的之一，但从现在开始，除非dior中止和Stone女士Capture Totale产品线的代言合同，我将会抵制dior的产品，因为：
1，Stone女士在这种情况下对中国人的感情和生命没有表现出最基本的同情，这无疑将损害dior的品牌形象。
2，谈到品牌形象，Capture Totale产品线的目标客户应该是成熟、智慧和美丽的女性，但从Stone女士的言论里，我没有看到任何的成熟、智慧和美丽。
3，的确，每个人都有相信他们认为是对的事物的权利，但是，Stone女士作为dior这样的品牌的代言人，对公众发表如此的言论，是非常不专业的。
我相信我在这件事里不是孤立无援的，事实上，我的很多朋友在得知这件事之后都表示要抵制dior的产品。但是，我相信Stone女士的言论并不绝对代表dior的观点，也相信dior关心中国消费者的感受，珍惜中国的市场。所以我会关注你们的最终决定，希望在将来不远的一天，我会坦然走进商场的dior专柜，而非心怀现在我所感到的失望和愤怒。
Sincerely,
Mariah因
[ 本帖最后由 芸茵 于 2008-5-27 09:21 编辑 ]
